When talking with Jeff Larsen and Tim MacColl, the founding partners of Larsen MacColl Partners, both stressed the importance of establishing solid relationships to build successful businesses. These sentiments were echoed when we talked to the investors and partners that Jeff and Tim have worked with in the past.

We leveraged the partners' relationship-based philosophy, Princeton heritage, and approachable nature when developing the brand identity, communications collateral, and website for this Philadelphia-based private equity firm.

"When we first approached Paragraph, we were just getting started. We didn’t have much to show for ourselves except our experience. Paragraph gave us an identity and message that is resonating out in the marketplace. It is turning potential investors into investment partners." — Jeff Larsen