At the time of our introduction, ESPS (Electronic Submissions Publishing Systems, Inc.) had just developed a revolutionary technology that allowed users to collect content from millions of pages involved in submitting an application to the FDA and funnel it wherever it was needed. The company approached Paragraph looking to enhance its culture, refine its promise, and position this innovative technology in the marketplace.

We developed the Liquent concept (liquid content) and brought it to life through a new brand mark and communications and marketing collateral that told Liquent's story to employees, existing customers, and new ones, too. The new brand helped the private company behind the product achieve another goal: acquisition. Liquent has been sold twice — first to Information Holdings Inc., and then to Thomson Financial.