The New York Football Giants have a new home. And thanks to us, they have a new mark, too. Paragraph’s “Big Blue” mark will be used by the Giants to brand the stadium during home games. It will also be used for stadium-based promotions and videos, advertising, online content, and even apparel and merchandise. It was a fun one to tackle, even for us Eagles fans. 

"Paragraph has created a branded look that embodies what the New York football Giants are about. Our Big Blue logo is cutting edge and new but still continues our proud tradition. The mark allows us to see our team’s history and its future at the same time."
 
— Don Sperling, VP and Executive Producer, New York Football Giants