Our long-term partnership with NFL Films kicked off when we were drafted to redesign their iconic brand mark and quarterback a successful effort to promote the grand opening of their new facility in Mount Laurel, NJ.

To take their game to next level and position NFL Films as a full-service production facility for sports and commercial filmmakers alike, we established key messages that highlight the studio’s full capabilities and developed a multi-part direct mail and brand advertising campaign timed with key construction milestones.