Since 1939, Bayard’s Chocolates has been a local treasure with a loyal following. Now under the ownership of fourth- and fifth-generation confectioners, Paragraph helped breathe new life into the brand and lay the foundation for it to grow beyond its local roots.

The revised brand continues to help Bayard’s grow market share and increase its popularity. Not only can you find Bayard’s at their traditional chocolate houses in New Jersey, but also at Macy’s in Herald’s Square and a legion of leading retailers.