It was a little more than a decade ago when restaurateur Ellen Yin approached us with her idea for what would become the Philadelphia restaurant sensation Fork. We helped her develop the name, brand mark, and a full menu of marketing communications to capture the restaurant’s sophistication and elegance.

Paragraph then helped Yin extend the restaurant’s reach by creating Fork:etc., a sub-brand combining a gourmet take-out spot, charcuterie, and specialty market, immediately adjacent to the landmark restaurant.

 

“Fork remains one of the most popular restaurants in Philadelphia, and that’s due in great part to our ability to stay in touch with our customers.” — Ellen Yin, Proprietor

Most recently, Paragraph worked with Ellen Yin and Temple University press to create Forklore: Recipes and Tales from an American Bistro. The book highlights her successes and challenges over the past ten years and is filled with many wonderful recipes and delicious tidbits.