Enoch James and Joseph Fralinger are arguably two of the biggest names in Salt Water Taffy, entrepreneurs who spent their careers trying to differentiate themselves in the marketplace. Now sharing a common owner, their stories were stuck together.

Using packaging as the primary communications vehicle, we pulled these historic brands apart and allowed each to tell its own unique story while focusing its product offering. Additionally, we developed a range of tools to help these brands grow beyond the boardwalk and seize new wholesale, retail, and e-commerce opportunities.