Philadelphia’s legendary Reading Terminal Market was facing increasing competition from national brands like Whole Foods and others that had begun moving into the greater Philadelphia area. Paragraph worked to revive, reestablish, and renew interest in Reading Terminal Market through an exciting brand campaign that helped grow attendance by positioning it as the place to find the freshest food, produce, and experiences.

"Paragraph really captured the essence of the Reading Terminal Market, highlighting the long tradition of shopping at the Market along with our reputation for freshness and quality." — Paul Steinke, General Manager