Mounting a capital campaign and facing an identity crisis, the organization formerly known as Jewish Employment and Vocational Services approached Paragraph to create a compelling new brand that reflects organization's history, as well as the depth, breadth, and quality of its services.

We guided them through a name change, and developed the tools and tactics to communicate this new brand effectively while ensuring consistency across all programs, services, and operations.  

"I can’t even explain the relief I felt when we presented the new brand mark to the board and it received unanimous approval. And now, we’re all very excited about how this will provide an incredible boost to our capital campaign." — Kristen Rantanen, Vice President Communications and Public Affairs