Preparing to move into a new state-of-the-art facility, Orleans Technical Institute called on Paragraph for help building its brand.

We laid the foundation by refining Orleans Technical Institute’s mission and promise, and then established a new brand mark and positioning line as well as key messages and marketing materials to support recruitment efforts and ensure a grand opening.

We then transitioned our branding work into a new website that serves students, alumni, and even the business community by communicating the value of Orleans’ programs, placement services, and professional supports.