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Philadelphia, PA–June 2006. Be on the lookout for recent work from Paragraph, including identity for a leading nonprofit service provider, advertising for an incorporation and business service company, promotion for a fresh food market, and package design for a seashore candy maker.
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Identity
JEVS Human Services

JEVS Human Services identity

Paragraph helped JEVS become JEVS Human Services and designed a new brandmark, created a new tagline, and built brand and messaging standards for use by the organization’s communication and public affairs department.

Advertising
The Company Corporation

The Company Corporation advertising

The hits keep coming with this targeted advertising campaign for The Company Corporation. In fact, The Company Corporation had its single most profitable month the month after these ads first hit the street. Coincidence?

Promotion
Almanac Market

Almanac Market promotion

Thirsty for a clever marketing tactic, Almanac Market again turned to Paragraph. We developed a clever and intriguing water bottle promotion, which is utilized during various summer events in the neighborhoods surrounding the market. The creators of the Almanac Market brand, Paragraph also supported the promotion with print advertising in local papers.

Package Design
James’ Candy Co.

James’ Candy Co. package design


Fralinger’s Salt Water Taffy

Fralinger’s Salt Water Taffy package design Fralinger’s Salt Water Taffy package design Fralinger’s Salt Water Taffy package design

Paragraph continues to revamp both the James’ Candy Co. and Fralinger’s Salt Water Taffy brands. Our product line collections continue the timeless tradition and classical appeal of each brand.