Recognition in Print Magazine's Regional Design Annual
FOR IMMEDIATE RELEASE
Contact: 215-629-3550
Philadelphia, PA—September 2006. Paragraph is proud to announce our inclusion in Print Magazine’s 2006 Regional Design Annual, for the 2005 Central Lewmar Paper Show campaign "Alice in Paperland."
This is the fourth time "Alice in Paperland" has been recognized by the creative community. Previously, the campaign was recognized by Neographics in the Power of Print Competition, winning the Best of Category for Promotional Campaigns as well as the Franklin Award for Excellence in the invitations category. Additionally, "Alice in Paperland," won an ADDY in the Special Events category at the 2006 Awards Ceremony.
Paragraph’s efforts included developing the theme and promotional and marketing materials for the event, the results of which brought in 893 people, the most in the three years that Paragraph has worked on the show.
"This year’s show was our best yet," said client Lisa Richards, VP of Marketing at Central Lewmar, an industry leading paper merchant. "The theme was right on target, and the promotions were so memorable."
Paragraph’s objectives went farther than raising awareness of Central Lewmar and developing the materials to make the event a success. "Part of the task at hand was to promote certain products. We added value by finding ways to make these papers relevant to our concept," said Bob Aretz, principal and creative director at Paragraph. "This is what we deliver as a strategic ally with our clients. We aren’t happy when we simply meet their objectives. We’re always looking to exceed expectations. That is what makes us different."
Print Magazine’s 2006 Regional Design Annual is a showcase of the nation’s best in graphic design, packaging, advertising, and more. Pick up your copy of Print Magazine’s annual at your nearest newsstand.