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Philadelphia, PA–November 2008. Be on the lookout for recent work from Paragraph, including a report for the City of Philadelphia Department of Education, a new brand mark and tagline for NewCourtland Elder Services' "Comfort & Joy" program, a new website for Moore College of Art & Design, rebranding for Nordon, along with some recent recognition. Take a look...
Educational Plan Report
City of Philadelphia Department of Education
Mayor Michael Nutter has made education one of the top priorities of his administration. To help Mayor Nutter outline and introduce his educational plan, Paragraph created a concept entitled “The Will & The Way.” It was introduced in a speech given on September 11, 2008 at South Philadelphia High School, and all audience members walked away with a simple and straightforward takeaway that communicated the initiative and the steps we can all take to ensure educational excellence for all Philadelphians.
Paragraph will continue to work with the Mayor’s Office to develop his educational plan. Stay tuned.
New Brand Mark and Tagline
NewCourtland Elder Services
This year, NewCourtland’s award-winning intergenerational arts and entertainment program — “Comfort & Joy” — celebrates its tenth anniversary. Comfort & Joy is an award-winning intergenerational arts program that allows seniors to celebrate their artistic talents and tell their life story.
To communicate the program’s offering, Paragraph developed a new brand mark and tagline, “the art and soul of generations.” In the coming months, we will leverage this new brand mark, tagline, and other visual and verbal elements to create a new Comfort & Joy brochure that documents and celebrates the program’s unprecedented success over the years.
Website Design and Development
Moore College of Art & Design
After creating Moore College of Art & Design’s 2008 B.F.A. Catalog, Paragraph was asked to translate the look, feel, and language of the catalog into a new website.
Leveraging the theme of the catalog, “This is me, this is Moore,” the website primarily serves as a marketing tool to attract prospective students. Through student bios and personal accounts, prospective students gain an insider’s, first-person perspective on Moore’s culture and environment and begin to connect with current students, faculty, and alumnae on a personal level.
The site also serves the college’s secondary audiences and strengthens the Moore community. Current students, faculty, staff, alumnae, and the larger local and arts communities can stay informed and connected to each other and to the college through a dynamic calendar, dedicated content, recent news postings, artists links, and online galleries.