Internal and External Campaign
ARAMARK Sports & Entertainment

Competition was increasing for ARAMARK’s Sports & Entertainment division. Through ads and internal communications, Paragraph helped them elevate their game. Needing to differentiate itself in an increasingly competitive marketplace, ARAMARK Sports & Entertainment drafted Paragraph to help it communicate its unique offering.

Provided with a new mantra, “Feed the Feeling,” Paragraph brought ARAMARK’s message to life and, through advertising, positioned the company as an innovative pioneer of authentic and meaningful new traditions.

After developing the ads, Paragraph then focused on internal tactics, working to rally the team behind this new brand initiative.

Rebranding Initiative
Kremer Eye Center

A complete rebranding initiative including a new brand mark, positioning line, and print and digital communications to position the region’s ophthalmology leader — Kremer Eye Center — as the clear choice for refractive and medical eye treatments.

When it comes to Kremer Eye Center, formerly Kremer Laser Eye Center, there’s more than meets the eye. Widely recognized as the regional leader in LASIK and vision correction procedures, the practice and its surgeons are also leaders in providing a number of medical treatments including glaucoma and cataracts, as well as ophthalmic plastic surgery. Needing to grow its brand, differentiate itself in the marketplace, and establish itself as the clear choice for all vision correction needs, it looked to Paragraph.

To focus efforts on Kremer’s comprehensive offering, we recommended a new name, developed a new brand mark, and created marketing collateral that speaks to its prospective patients and affiliated optometrists. While these pieces roll out, we are currently writing, designing, and developing a new website.

Destination Website
Anguilla Tourist Board

Paragraph will be joining the people of Anguilla to launch a new website that celebrates the overlooked gem of the Caribbean.

The Anguilla experience is the sum of its parts — the culmination of premier accommodations, warm and welcoming people, diverse and distinct culinary experiences, world-class beaches, and alluring activities in every direction. Through the island of Anguilla’s new website, we tell the whole story.

The site simplifies travel information; promotes properties, accommodations, and vacation packages; introduces potential travelers to local legends; and most important, captures and communicates the essence of authentic Anguilla.

Additionally, Paragraph will be joining the people of Anguilla to celebrate the launch of the site at Anguilla’s Art Café. The event will include an exhibition featuring the photography of Bill Boyd, who contributed much of the site’s stunning photography.

> Visit Anguilla’s new website

Branding and Promotional Materials
Fernbrook Farms

Through new brand marks and marketing collateral, Paragraph is planting the seeds of organic growth for a local farm.

To cultivate a new brand for Fernbrook, Paragraph developed new marks for each of its offerings, while elevating its messaging and marketing collateral, including a brochure for its summer camp.

Located in Bordentown, New Jersey, Fernbrook Farm is a 230-acre working farm that has thrived under the care of the Kuser family for three generations. The property includes an inn, an education center, a wholesale nursery, and a community supported agriculture program, with the goal of providing opportunities to connect with our natural world, to live green in real and practical terms.

To cultivate a new brand for Fernbrook, Paragraph developed new marks for each of its offerings, while elevating its messaging and marketing collateral, including a brochure for its summer camp.

Paragraph will continue to support Fernbrook Farms as it strives to uncover ways to connect the various elements of the farm to each other and the greater community. This includes food and wine events featuring local chefs preparing food grown on the farm, and more. Stay tuned.

Website
The Galleries at Moore

Working within the framework of the Moore College of Art & Design website, Paragraph created a work of art for its Galleries.

Open to the public and free of charge, The Galleries at Moore present a diverse range of innovative exhibitions and educational programs that offer insights into the work of established and emerging regional, national, and international artists and designers.

A sister site to moore.edu, Paragraph’s new galleries’ site is a comprehensive website that celebrates the many exhibits and programs that have been or will be offered at The Galleries.

In addition to providing views into the nine galleries and their exhibitions, the site includes an encyclopedic back catalog of all exhibitions, a history of past exhibits, and presents the opportunity to read, download, or purchase catalogs and publications, while outlining volunteer and artist opportunities.

> Explore The Galleries at Moore website