Communicating the value of protected open space

November 17, 2010
Brand Communications — Economic Value of Protected Open Space Summary Report

The Delaware Valley Regional Planning Commission and The GreenSpace Alliance recently collaborated to commission a new report that quantifies the economic value of protected open space in Bucks, Chester, Delaware, Montgomery, and Philadelphia counties. 

Titled The Economic Value of Protected Open Space, the study is the first-of-its-kind for southeastern Pennsylvania. It examines the economic benefits associated with preserved open space in four key areas: property values, the environment, recreation and health, and jobs and revenue. 

Paragraph was privileged to help them brand and tell the story. We partnered with Kim Maialetti of Wordplay, LLC to develop the communications strategies, messaging, and materials including the study’s Summary Report, Return on Environment.

DVRPC and The GreenSpace Alliance released the report yesterday and it’s already getting good press. Expect to hear more about the report and its findings in the coming months. Our communications plan includes tactics that will help DVPRC and the GreenSpace Alliance share this story throughout the region.

See what else we’ve done for DVRPC.