Looking to extend its presence on the web with real-time news and information, The Philadelphia Orchestra came to Paragraph seeking ways to share its vision for the future and live things as they happen.

We began by creating PhilOrchToday, a micro-site that serves as an essential piece of The Orchestra’s communication and promotional efforts. Built with a content management system, PhilOrchToday allows The Orchestra to tell its own story and share news, upcoming events, and more. It also invites patrons to share their experiences with The Orchestra through social media, create new ones and show support. 

Following the launch of PhilOrchToday, Paragraph created Transformation: A Work in Five Parts, a board communications piece that summarizes The Philadelphia Orchestra’s five transformational goals for the future and the steps it is taking to achieve them.