It wasn’t just a new school year that started a few weeks ago, but a new movement, too. “HYPE” is an initiative we created with The Food Trust as part of the Philadelphia Campaign for Healthier Schools and Get Healthy Philly initiative. “HYPE” stands for “healthy you, positive energy” and encourages students to make healthy choices when it comes to diet, exercise, and lifestyle.

Our friends at The Food Trust are helping students get HYPE as we speak. And we’ve developed activities and campaign materials to see students through till the summer. We’ll be sharing more campaign pieces throughout the coming year. Things are just getting started.